Why You should focus on mid-tail and long-tail searches? Almost more than 55% of queries on the internet are long tail. So, imagine if you are not targeting this then you are missing a big chunk of audience.
KW Report Includes:
List of Keywords
Monthly Volume (Local and Global)
Cost per click (CPC)
KWs Difficulty
Content Ideas
Competitors Report includes:
Competitor basic metrics (Domain Authority, Site age, etc)
Backlinks analysis
Content Analysis
Social Shares
Reveal the strategy which competitor is using to rank.